Domain Names

Scott Carde's guide to achieving financial freedom by harnessing the power of domain names

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The First Rule of Domain Investing

The first rule of domain investing is to NEVER, EVER go out and hand register hundreds of domain names. This is rookie mistake #1. The price of domains is so low ($6 – $10 per name) that it is very tempting to hand register hundreds of domains. Don’t waste your time.

At this stage in the game, you can safely assume that 99.9% of the good names have already been registered and that you’re not going to become the next Rockefeller by going out and hand registering a bunch of names. I learned this the hard way. Don’t make the same mistake. The renewal fees will kill you.

If you have $1,000 to invest in domain names, it is always better to take your time and buy just one or two really great domain names for $1,000 than to hand register 125 names for $8 each. From then on, you’ll be on the hook for $1,000 per year to renew your 125 names instead of just $8 or $16 per year to renew your one or two great domains.

Since so many domainers are overextended right now, if you have a little bit of cash, you can buy some great domains in the $500 – $1,000 range from domain investors in the aftermarket or at auctions. The only time you should hand register a domain is if you are 100% sure you’ll develop it.

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One Response to “The First Rule of Domain Investing”

  1. May 6th, 2009 at 6:39 pm

    Bad Ass Domainer says:

    great point – Rap.org just sold for $5,700. I can’t believe how cheap that is. So many great deals on domain names right now. definitely buy 1 or 2 great names and develop them or hold on to them as investments – like a Rap.org rather than register hundreds or thousands of mediocre names.

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